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The Street Press Australia Story
Emerging from the underground world of fanzine publishing to mutate with the commercial world of fly posting, street press emerged in the ‘80s as the ultimate hands-on guide to local entertainment. Booming in Australia, Sydney and Melbourne led the way in street press publishing - daily newspapers even ran stories about the so-called ‘street press wars’. As the music scene diversified in the ‘90s, so did street press, giving birth to dance, gaming and fashion street papers. In the ‘00s street press continues to diversify through polymedia collaborations in TV, radio and online - and every major Australian capital now boasts at least two weekly street papers and their myriad spin-offs. Most regional areas now boast regular street press as well. After three decades this press definitely knows its streets.
Independent publisher Street Press Australia is the leading choice in reaching Australia’s youth through the street press medium. Dedicated to producing market-leading music and popular culture magazines for over 20 years and with five publications in the group's stable, SPA is not only the largest publisher of free youth titles in the country but is also the first to offer clients the means by which to reach the national youth demographic with a single point of contact.
Inpress Magazine, Drum Media Sydney, Drum Media Perth, Time Off and Rip It Up have all captured the hearts of generations of music lovers. Cutting edge design, the best music journalism in the country and superior production quality are the attributes of a group focused on delivering what a media savvy readership demands and in a fragmented market, SPA is uniquely positioned to provide unparalleled market penetration.
SPA’s wealth of experience in youth and music media provides us with the tools to individually target sub-groups within our demographic as well as develop below the line strategies for clients outside of mainstream advertising, which allows us to tailor directly to client needs. This coupled with our numerous partnerships within the entertainment and fashion industry makes SPA the richest bank of youth culture resources and knowledge in the country - and with the trendsetters of today taking their messages and meaning from so many sources, speaking their language has never been more critical. |
